Project: Festival X 2021
Video Content
Client: The University of Newcastle
Brief:
Collaborate with UON's Events and Activities Coordinator and Technical Officers to produce a range of video content for UON's annual showcase of School of Creative Industries student work, Festival X.
Deliverables:
20+ videos for delivery within the Festival X On-Demand Platform and various social channels.
"Working with Higher Ed Media has been a seamless, stress free and enjoyable process – from the initial brief through to delivery, the team provided the highest level of professionalism and the end result was exactly what we needed to make our campaign a success. We were able to connect with our audiences in a meaningful and engaging way through video and position our students in the best possible light. I would highly recommend Higher Ed Media for your next student recruitment, research or marketing project."
- Christy Hay | Events and Activities Coordinator
The University of Newcastle
Remote video production due to the COVID-19 lockdown.
Festival X was an annual celebration of creative work produced by School of Creative Industries students at UON. The festival would include displays, musical performances and in-person events over three days. Due to the COVID-19 lockdown, the 2021 was moved to an online-only event due to the uncertainty of being able to go ahead in person.
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As such, a range of video content was required to be produced to provide context to the student work (artist statements), promote the festival (social media content) and other content such as a Festival Promo, Acknowledgement of Country and Director's Welcome video. Overall there were more than 20 separate videos produced for the festival in the 10 weeks leading up to the festival.
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These videos included a large number of interviews with staff and students to discuss their work and creative process. Due to the lockdown, it was not possible to film these interviews in-person, so they were conducted over Zoom. Students/staff were provided some guidelines for best filming practices and captured their side of the interview on their phones/personal camera equipment and provided to us for post-production.
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The festival branding was constructed by the students and utilised throughout the video content. The process was collaborative with Higher Ed Media working directly with Festival Coordinator (Christy Hay), Festival Director (Dr Stuart McBratney) and the Technical Team at The University of Newcastle to organise interviews with students and meet the brief of the project.